You may find the famously light, deep snowfalls of winter, the vibrant blooms of spring, the verdant, lush growth of summer, or even the vivid colors and soft breezes of autumn, but no matter the season, you will always find beauty and a warm welcome. Nestled in the foothills of the mountains dividing Nagano and Niigata prefectures, the communities of the Shin’etsu Naturescape boast of being Japan’s “furusato” or hometown, where a part of every Japanese longs to return. Here you can feel the heart and soul of Japan through our timeless landscape, thriving traditions, and abundant nature. Your adventure starts here…
